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Design An Ad Teaches Many Subjects To Fifth, Sixth Graders




This edition of the Archbold Buckeye contains the 17th annual Design An Ad special section, which features advertisements for local business created by Archbold and Pettisville fifth and sixth graders.

Businesses participating in the project sponsor a tabloidsized quarter-page ad. Over a period of several weeks, students create the ads. This year, there were 290 entries and 58 advertisements.

When completed, the ads are photocopied, then sent to sponsoring businesses for judging. To guarantee impartiality, names of the students are not included. Businesses base their selection on originality, creativity, design, and neatness.

Correct spelling, proper punctuation, grammar, and proofreading are vital to a successful ad.

At an annual awards ceremony prior to the section’s publication, students learn who the winning designers are.

Winning designers receive gift certificates redeemable at the project’s sponsoring businesses. Merchants then redeem those certificates at the Buckeye for cash or credit to their advertising account.

Thousands of dollars in gift certificates have been given to winning designers and redeemed with local mechants; plus, more than $1,500 in markers used to create the final ads have been donated to Pet- tisville and Archbold fifth and sixth grade art departments.

Education

Mary Huber, Archbold Buckeye advertising director and assistant general manager, said the Design An Ad project incorporates several educational disciplines, such as art, business, and English.

They also learn about the local business community that supports their schools.

“I’m impressed this year. You can tell some of the kids put a lot of thought into their ads and came up with unique, creative ideas,” she said.

Design An Ad provides students with another opportunity to excel. Sometimes, students who don’t normally win prizes or contests win in Design An Ad.

“The kids get so excited. They support each other,” she said.

“You can see it in the faces of the kids who don’t win often; ‘I can’t believe I won!'” Huber said.

Careers

Students participating in Design An Ad are exposed to some potential career paths, including advertising and graphic design.

If students end up owning their own business, “what they learn in Design An Ad will come in handy,” she said.


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